16th Outdoor Advertising Convention (OAC) & OOH Expo rescheduled, will be held at Westin Mumbai Powai Lake on Aug 17-18, 2022; OAA 2022 Contest to open shortly

OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.

The new financial year that has just begun promises to unravel unprecedented growth opportunities for Indian OOH which is at the threshold of a major makeover, influenced by growing digitalisation of the medium, adoption of latest adtech, thrust on creative solutions, and concerted industry efforts to demonstrate greater RoI on OOH/DOOH spends. While it has been cited in various industry circles around the globe that in the medium to long term OOH will outdo most other media channels to become one of the top advertising destinations along with digital media, in the near term Indian OOH will be called upon to imbibe the best practices architected for OOH globally, and also step up its own marketing efforts.

The 16th Outdoor Advertising Convention (OAC) will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.

OAC 2022 has been rescheduled and will now be organised on August 17-18 at The Westin Mumbai Powai Lake (what was earlier Renaissance Mumbai Convention Centre), one of the best hotel and convention centres in Mumbai. The convention dates (earlier announced as July 29-30) have been rescheduled as the hotel was under renovation.

OAC 2022, like all previous editions of the conference, will have the participation of global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators, with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.

OAC 2022 will be preceded by the highly anticipated Outdoor Advertising Awards (OAA) 2022 contest. The winners of the OAA 2022 will receive their metals at the high voltage OAA 2022 Awards function that will also be held at Westin Mumbai Powai Lake on August 18, 2022.

In a significant move to shine the light on cutting-edge technology and creative solutions for OOH/DOOH, the OOH Expo 2022 will also be organised simultaneously at the Westin Mumbai Powai Lake, on August 17-18, 2022.

OOH Expo 2022, planned as India’s largest exposition of state-of-the-art OOH technology, equipment and creative solutions, will attract exposition of:

• High-definition and interactive ad display systems
• Smart, connected DOOH media
• Programmatic OOH media planning and buying platforms
• OOH media monitoring systems
• ERP solutions
• Latest digital printing technologies
• Eco-friendly OOH media
• Fabrication solutions for OOH
• Material recycling technology
• Outdoor ad lighting solutions.