Jagran Engage expands footprints in UP cities, forays into train wrap branding
By Satarupa Chakraborty - November 09, 2016
Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad
Jagran Engage is developing their own sites in different cities of Uttar Pradesh like Agra, Aligarh and Lucknow in the effort to strengthen the firm’s presence in their foothold state. The OOH firm has recently won the BOT contract for 14 traffic signals in Allahabad. While 10 traffic signal out of those 14 already have one unipole each, the firm is developing unipoles at all traffic points, of which they have won the contracts for.
Talking about strengthening their presence in UP, Tanmay Tiwari, General Manager, Jagran Engage, explained, “UP has always been our focus market, as you already know. These new sites and the unipoles at all major traffic signals at Allahabad will further consolidate our presence in the state’s market along with giving multi-format opportunities to varied brands. We are in the process of developing three sites in Agra, one in Aligarh and six in Lucknow. All will be hoardings; traffic signals in Allahabad will have attractive backlit boxes. Alongside, we would set up one unipole at each traffic signal. 10 traffic signals already have unipoles and the rest will be ready by first week of December.”
Jagran has already forayed into train wrap branding in a big way with branding of Kalka Shatabdi and Amritsar Shatabdi trains. “Torque Pharmaceuticals is currently advertising on the Shatabdi and the deal is for a year,” Tiwari added. In Delhi, Jagran has recently bagged rights for 11 unipoles for two stretches – Okhla Phase-I to Kalkaji T-point and Kotla to JLN stadium. “During the festive season, we got best of brands like MI Mobile, Gionee, Wills Lifestyle, ITC, Grofers, Chevrolet and many more advertising with us,” Tiwari concluded.
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