India Handloom, Allahabad Bank and Airwick recently launched their one month-long campaigns in Delhi metro. Handled by Delhi-based EG Communications, these campaigns have used lower panel of metro trains of certain routes. India Handloom and Allahabad campaigns are done directly through clients whereas Airwick campaign is conducted by Avenier agency.

Praveen Gupta, Managing Director, EG Communications, said, "We have always recommended the versatility of DMRC for any brand since it is the preferred mode of transport for people from all walks of life. Any brand can achieve mass appeal through advertising at any part of metro trains or stations.” With its frequent medium to reach consumers, the campaigns will continue for one month starting from first week of November for India Handloom and Airwick while Allahabad Bank will start its campaign from second week of November.