India Handloom, Allahabad Bank and Airwick campaigns hop onto DMRC
By Swati Singh - November 25, 2015
Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.
Praveen Gupta, Managing Director, EG Communications, said, "We have always recommended the versatility of DMRC for any brand since it is the preferred mode of transport for people from all walks of life. Any brand can achieve mass appeal through advertising at any part of metro trains or stations.â€ With its frequent medium to reach consumers, the campaigns will continue for one month starting from first week of November for India Handloom and Airwick while Allahabad Bank will start its campaign from second week of November.