Campaigns

PayUmoney’s campaign invites people to save more

Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.

Published

November 23, 2015

Satarupa Chakraborty

PayUmoney, a mobile app that is used as a virtual wallet to pay bills, recharge mobiles and DTH unveiled a massive campaign in metro cities like Delhi and Bangalore. Executed by Laqshya Media Group, the campaign will go on for a duration of 15 days.

The textual content of the campaign was conveyed in a very interesting and creative manner clubbed with slogans like’Fayde ki Baat’ (matter of savings) and’PayUmoney ki adat ka Fayda uthao’ (take advantage of your habit with PayUmoney. The messages are designed to let the customers know more about the product.

Commenting on the campaign, Amarjeet SIngh, Vice President, Laqshya Solutions, said, “We are delighted to have worked with PayUmoney as it’s an energetic brand to be associated with. We know that the sheer size and scale of outdoor campaigns give the advertising message maximum impact on audiences. Moreover, the strategy-backed planning used for the campaign has aided to the effectiveness even more.

The campaign has been rolled out in every possible outdoor format like hoardings, BQS, MUPI, pole kiosks etc. Designed to reach maximum eyeballs, the campaign extensively made its presence felt in malls, market areas, corporate areas and main arterial roads of the cities. It targeted people from all walks of life and specifically focused on mall commuters and corporate employees who are the frequent users of apps like Bookmyshow, ebay, Foodpanda, Redbus, Myntra, Dominos Pizza, Makemytrip, Bigbasket, Jabong and Goibibo, which are the apps which offers discount if one uses PayUmoney app.