Charu Malhotra joins Hindware as VP Marketing

Building products company Brilloca Limited and makers of the bathware brand Hindware, has has appointed Charu Malhotra Bhatia as VP, Marketing. In her new role, she will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo. She has moved from Somany Ceramics Pvt ltd. 

A marketing professional with over 20 years of managing marketing and sales function across sectors like FMCG, banking, and building material industry, Charu has played a pivotal role in growing brand equity and leading all aspects of brand strategy at her last stint at Somany Ceramics.

“We are nothing without our people. I am excited to welcome Charu to the Brilloca family who believes in our vision. Charu is adept at setting groundwork for brand transformation and rejuvenation and we look forward to realign and reinforce the brand imagery and leadership to make it more relevant to the current times,” said Sanjay Kalra, CEO, Bath Products and Tiles, Brilloca Limited.