Bright Outdoor Media secures exclusive advertising rights for Navi Mumbai Metro Line 1

Bright Outdoor Media Limited has won long-term advertising rights for Navi Mumbai Metro Line 1, awarded by the City & Industrial Development Corporation of Maharashtra Limited (CIDCO Ltd).

This significant achievement grants Bright Outdoor exclusive advertising rights across the entire metro line 1, spanning stations, pillars, and viaducts, with a total advertisement area of over 85,000 square foot.

The Navi Mumbai Metro Line 1 consists of 11 stations, including Belapur Terminal, RBI Colony, Belpada, Utsav Chowk, Kendriya Vihar, Kharghar Village, Central Park, Pethpada, Amandoot, Pethali-Taloja, and Pendhar. Advertising spaces will be strategically placed in station areas, on pillars, and along the viaducts, ensuring widespread visibility and impactful brand exposure.

Dr. Yogesh Lakhani, Chairman and Managing Director of Bright Outdoor Media Limited, expressed his pride, stating: “Winning this prestigious tender is a proud moment for Bright Outdoor Media. We are one of the few OOH companies that have partnered with major public infrastructure projects, including Indian Railways, BEST, Mono Rail, MBPT, and now the Metro. This contract strengthens our position and enhances our ability to deliver exceptional services to our customers across diverse sectors.”

In addition to securing prime advertising spaces, this contract comes at a pivotal time for the region, as the upcoming Navi Mumbai International Airport is expected to significantly increase footfall across these metro stations. This surge in traffic will enhance the visibility of brands and businesses advertising along the metro line, positioning Bright Outdoor Media at the center of a rapidly growing marketing ecosystem. The influx of commuters and travellers will create unparalleled opportunities for advertisers to connect with a diverse and dynamic audience, further boosting the overall impact of the out-of-home (OOH) advertising landscape in the region.