Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet...
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32 screens) on five busy escalators at the heart of Zurich's main station
Trial runs of the first phase of Lucknow Metro are expected to begin in December
Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad
Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was...
The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani...
The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years
The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment...
The campaign is executed in Montevideo, Uruguay
By branding entire fleets of autos in a distinct, soft-toned visual identity, the campaign ensures repeated, unavoidable visibility across the...
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns...
The campaign is conceptualised by Ace of Hearts and executed in London
The campaign is conceptualised by TRP and executed in Australia
For OOH to grow and align with the increasingly omnichannel process of media buying, the industry needs to make it...
At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron...
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with...
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...
The billboard is executed in Noida
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...