JCDecaux to create first national DOOH network in Finland

JCDecaux SA has announced that following a tender process the global OOH major has won the 20-year exclusive contract for advertising across 1,500 bus and tram shelters in Helsinki. As part of this contract, JCDecaux Finland will install 250 digital screens in Helsinki bus and tram shelters, paving the way to create the first national Digital Out-of-Home (OOH) network in Finland. It will cover up to 32 cities where JCDecaux currently operates advertising street furniture, reaching 60% of the Finnish population.

This digital channel will further enhance other prime DOOH assets operated by JCDecaux Finland, including the Metro with the brand new Lansimetro line, which opens in September 2017.

Yrjö Judström, the Deputy Managing Director of Helsinki City Transport Authority (HKL), said: “The result of the tender means that the long-standing partnership between JCDecaux and HKL continues. The relationship between the city and the media owner has been developed to provide a solid base for long-term development of the shelter services. Our collaboration with JCDecaux provides new possibilities to develop the shelter service level with additional features, including extended weather protection, new premium-shelters in key traffic hubs, and possibilities to utilise the benefits of wireless communication. We will continue to develop the service together with JCDecaux, throughout the duration of the contract, for the benefit of urban commuters.”