Associations

Vyoma Media becomes member of DPAA

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

Published

June 30, 2017

M4G Bureau

Digital media solutions firm Vyoma Media has become a part of the Digital Place Based Advertising Association (DPAA), a strong community environment in which members drive and promote their digital capabilities. Vyoma stated in a release that the firm engages more than 120 million consumers per month with curated programming shown on ticket counter screens at railway stations across the country.

“Vyoma Media has created a vibrant network of screens that reaches a captive audience with an average dwell time of 15 minutes – a great recipe for success in the digital out-of-home space,” said Barry Frey, President & CEO of DPAA. “As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector.”

Shoumitro Goswami, Chief Operating Officer, Vyoma Media, said, “Barry and his team at DPAA are doing a great job in leading the charge to increase revenue for our industry, and we are excited about becoming a part of this effort. Vyoma has been at the forefront of adopting new technologies to increase consumer connect while ensuring both measurability and engagement.”

With this announcement, Vyoma hopes to build awareness of the dynamic digital signage market in India and elevate the impact of the medium through real time adoption of technological advances.