DPAA announces DOOH Excellence (DOOH-E) Awards

DPAA, the global trade marketing association, driving the growth and digitisation of OOH media and its growing role in the omnichannel mix, has announced nominations are now open for the first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that provides a trusted DOOH DSP for brands and agencies.

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem.

“As the world opens, ad budgets increase and out-of-home continues its fast growth trajectory this is the perfect time to recognise the best in DOOH excellence and innovation,” said Barry Frey, President & CEO of DPAA. “We are pleased to be partnering with our member Quotient, experts in programmatic DOOH, for this inaugural year kick off.”

“Digital out-of-home (DOOH) has the power to move consumers unlike any other channel,” said Norm Chait, Senior Director and OOH Practice Lead at Quotient. “We are proud to launch this people’s choice award programme and invite the community to celebrate the brands and agencies that create beautiful, impactful DOOH moments and showcase the inspiring heights our industry can achieve.”

The awards program is open to all organisations involved in the DOOH space who ran a campaign in the last 14 months. Awards categories include:

• Best Purpose Driven Campaign
• Most Creative Campaign
• Best use of Programmatic Tech Innovation.

Entries are due by June 30, 2022 and a short list will be released for public voting on July 15, 2022. Campaign winners will be announced at the DPAA Global Summit on October 11 at Pier 60 (Chelsea Piers) in New York City.

More information on the awards and submission forms can be found here.