Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
Also, programmatic OOH buying is gaining momentum, he says
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President...