Global Advertisers bags bus shelter rights

Global Advertisers has added strategically positioned bus shelters at Marine Drive, Dadar, Andheri and Borivali in Mumbai into its portfolio. These new properties offer uncluttered view and high visibility, are well illuminated and also have great footfalls throughout the day and night.  

“A bus shelter gets a brand, mass audience exposure. Bus advertising is a powerful and cost-effective form of media that offers a great way to reach out to the urban audience. It serves the specific need of a client, Said, Sanjeev Gupta, MD, Global Advertisers.

According to Gupta, these bus shelters where thousands of commuters travel on a daily basis, help in generating a point of view for a brand and in increasing the recall value, besides reiterating the brand message. They also offer possibilities for large scale innovations such as 3D cut-outs and digital displays and help reach the target customers in commercial as well as residential areas, besides markets and college premises.