Crayons Advertising wins Outdoor rights for Mahakumbh 2025

Building on its success from the Mahakumbh 2019, Crayons Advertising, India’s largest independent agency, has once again bagged the rights for the Installation of Advertising Infrastructure and Advertising Rights for Mahakumbh 2025. In 2019, Crayons played a stellar role by successfully onboarding prominent brands and institutions like HUL, Colgate, LIC, Sprite, PNB, and Bihar Tourism, which contributed significantly to the event’s immense success. 

As one of the largest spiritual gatherings in the world, Mahakumbh will be attracting more than 400 million devotees and visitors from across the globe. Crayons will play a key role in enhancing the event’s atmosphere with strategically placed tents, signage, and immersive installations designed to enhance the grandeur of the event. 

Speaking on this win, Kunal Lalani, Chairman & MD, Crayons Advertising, said, “We are thrilled to be part of such a monumental event. Mahakumbh holds immense cultural and spiritual significance, and we are committed to contributing to the event’s seamless execution by providing premium outdoor solutions that reflect the grandeur of the occasion.” 

Raj Mohanty, Vice President, shared his enthusiasm, adding, “Crayons’ offerings will enhance the venue’s aesthetic while respecting the sacredness of the occasion. They will also ensure the convenience of millions of devotees.”