Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu,...
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and...
Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in...
In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential
The campaign highlights the AI features introduced in the latest model iPhone
With the festive season in full swing, brands across sectors are leveraging GSB Ganpati’s grand pandal to boost visibility through...
In a bid to blend seamlessly into the busy lives of today’s youth, NESCAFÉ’s latest campaign leverages the power of...
Bajaj Auto engages MOMS for the ‘Definitely Daring’ campaign
The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security...
The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45...
Instals 46.25m Philips Public LED wall
With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions,...
The contract covers advertising on all TfL’s 4,700+ bus shelters
The Google Pixel 9 campaign, featuring kinetic motion-led creatives, is displayed on ProDigi DOOH network along Mumbai’s Western Express Highway,...
Chennai-based Podhigai Ads expands its presence in Central India with exclusive rights for interior and exterior branding on Nagpur Metro,...
“The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community...
Creative is critical, the next most element in a campaign to sheer brand size
Signify has created a 16-foot illuminated modak installation, powered by Philips lights, to celebrate Ganpati Festival in Mumbai, earning recognition...
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby...