The strong H2 FY26 performance, coupled with strategic investments in mobility and EV infrastructure, positions Cash Ur Drive to further expand its presence across transit media,...
Vidhika Gupta, Managing Director, Universal Overseas talks about the company’s entry into industrial print machinery, its focus on premium UV printing, after-sales infrastructure, and the evolving...
The scope of work spans TV, digital, social media, OOH and print, aimed at enhancing brand recall and expanding consumer reach.
Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the realities of media buying, and why...
Tarun Kumar Ghosh, Chairman & Managing Director, Advise Group, shares insights on Kolkata’s changing OOH landscape, the gradual rise of DOOH, shifting advertiser behaviour, and the...
Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group of Madison World, raises a key question- one he says we don’t ask enough - as he...
“Instead of asking, ‘can we measure creativity’? we should be asking, ‘what does creativity enable us to measure better’?” writes Prash Gaikwad, National Creative Director, OOH...
“As a designer and practicing geek, I fully support bringing some science to the subjectivity gunfight,” says Dino Burbidge, Innovation Consultant and Founder, Dinova, as he...
For the next insights in Media4Growth’s ‘AI & Creative Ownership’ series, Hassnain Kurreshi, Group Creative Director, Posterscope India, speaks about AI-generated creativity, misinformation, and why brands...
Next up in Media4Growth’s ‘AI & Creative Ownership’ series, Vinit Patil, Creative Director at Sociowash, speaks about the viral AI-generated Amul creative controversy, copyright ambiguity, AI-generated...
Instead of keeping the conflict behind closed doors, the campaign amplifies every accusation, complaint and sarcastic remark through oversized paper...
The campaign is executed by WPP Media
The campaign is created by Sixty Fifth Communications
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand...
The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product...
Never one to shy away from exploring new OOH formats, this dairy brand from Erode, Tamil Nadu, has been quietly...
Anirban brings over 25 years of experience in integrated marketing and media effectiveness to the OAA 2026 jury panel, having...
The scope of work spans TV, digital, social media, OOH and print, aimed at enhancing brand recall and expanding consumer...
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion...
Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the...
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
With this leadership transition, Mobiyoung aims to strengthen its next phase of growth across India and global markets while accelerating...
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
The campaign created by KWP and Partners
Tarun Kumar Ghosh, Chairman & Managing Director, Advise Group, shares insights on Kolkata’s changing OOH landscape, the gradual rise of...