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Campaigns1 day ago

Apple TV+ turns Times Square corner into a Formula 1 racetrack

The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.

Brand Insights4 days ago

‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’

Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...

Insights5 days ago

Trust: The deal breaker in marketing media mix?

The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...

Brand Insights5 days ago

‘If ROI is justified, I would shift budgets from other mediums to OOH’

Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...

Brand Insights5 days ago

Redslim enters APAC to scale global data and AI infrastructure

Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...

Company News5 days ago

Ocean Outdoor invites agencies to race across UK

Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...

Brand Insights6 days ago

‘Creative options, good quality sites can raise OOH budgets’

Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...

Contracts & Investments6 days ago

Havas Media India wins integrated media mandate for Modenik Lifestyle

Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...

Brands & Markets7 days ago

What’s holding back MP’s OOH growth potential?

With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya...

OOH Adtech7 days ago

High on Holograms: When the virtual gets real and the real gets cutting-edge

Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...

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