The rights are acquired for a period of 10 years
Industry leaders hail the reduction from 28% to 18% as a catalyst for growth, affordability, and wider adoption
The contract is for a period of 5 years
The naming rights are acquired in partnership with Signpost India
Shekhar takes over the role from Pawan Bansal
This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.
The new framework, issued through a Government Resolution dated September 15, 2025, introduces uniform rules for permissions, license fees, and monitoring of outdoor advertising across the...
Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards and powering campaigns with Mobilytics, its...
The initiative aims to streamline enforcement, ensure compliance with local advertising rules, and increase revenue collection.
The rights have been awarded by Northern Railways