TAB/OAAA Out of Home Media Conference & Expo to be held from April 18-20, 2016

The conference theme is “The BIG Picture” and refers to a keen understanding of where out of home fits into the “the big picture of media. Getting this increasingly complex big picture – and putting it to work — involves moving out from a focus on out of home advertising to looking at the vital roll out of home plays in the overall advertising landscape.

The TAB/OAAA 2016 Conference & Expo explores what other media do to successfully meet client needs, and then, looks at how to integrate out of home into clients’ thinking.

What does it take to do that? It takes integration with planning and buying systems, integration with established ROI models, and integration with mobile and other technologies. It requires standardization, and an understanding of new systems and services.

Out of home becomes a key part of cross-platform buying and selling when we think big and act big – when we get The BIG Picture — April 18-20, 2016 at the legendary Boca Raton Resort & Club, 501 E. Camino Real, in paradise! (Boca Raton, Florida)