Digital Display
Execution of DOOH campaign: Challenges, solutions and way forward
Lekshumanan Annamalai and Sonia Lal of Coral Media delve into the key challenges clients face in executing DOOH campaigns, share actionable solutions, and explore what the industry needs to thrive in the evolving advertising landscape.
In the second interview for the Insights@DDX Asia video series, we bring you one of the emerging media agency’s perspectives. Lekshumanan Annamalai and Sonia Lal, Partners at Coral Media share their insights on when executing a campaign, what challenges the clients face, how they can be addressed and what it will take for the DOOH industry to strive.
This video offers an insightful glimpse into a media agency’s perspective and challenges when executing a DOOH campaign and how events like DDX Asia aim to address these issues.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Paramount Pictures takes ‘Street Fighter’ from street signs to larger-than-life OOH stunts
SIMCA Advertising Limited secures advertising rights at Shirdi Airport
Shah Publicity joins Gujarat Talks OOH as Associate Sponsor
‘Sunfeast Mom’s Magic Shines’ lights up the festivity with ‘Ei Pujo, Shine Koro!
Ahmedabad’s OOH market faces a supply crunch amid rising demand
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
District uses Samay Raina’s signature shirt to announce his live show
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Video Editor
Job Description: Editing videos of editorial interviews, in-house events, video podcasts, promotional videos and others based on team brief Planning...
Content Editor-Writer
Job Description: Editing daily news copies and magazine articles Writing industry research and interview based articles and client focused content...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Bingo! Tedhe Medhe brings ‘Abol Tabol’ to life through an immersive Durga Puja experience
At Rajdanga Naba Uday Sangha in Kolkata, the brand blends Bengali literary nostalgia with playful installations, interactive games and digital...
Union Mutual Fund takes investor awareness campaign ‘Tukka Nahi, Tareeka Chahiye’ to Mumbai Metro
Campaign on Mumbai Metro Line 1 aims to take the message of informed and disciplined investing to lakhs of daily...
Cleartrip takes travel deals to the streets with ‘Chhutti Ka Thela’
The travel platform brings the familiar Indian street vendor format to Gurugram’s Cyber Hub, turning holiday packages into an interactive...
Nike uses hyper-local OOH messages to motivate runners at the Chicago Marathon
Created with billups, the campaign places motivational messages along the marathon route, turning city billboards into mile-by-mile encouragement for runners.
Garmin Nederland turns a billboard into a climbing experience with ‘Play Harder’
The campaign was executed by Capital Sports.
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
-
Creative ConceptsNoice turns a truck into a maximalist moving OOH experience
-
CampaignsEthnix by Raymond brings a wedding to Gurgaon’s streets with ‘Mandap on Wheels’
-
Campaigns
Union Mutual Fund takes investor awareness campaign ‘Tukka Nahi, Tareeka Chahiye’ to Mumbai Metro
-
Digital Network
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat