“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says...
The conference will be held at Courtyard by Marriott, Ahmedabad on April 23
A team of 6 maestros has been introduced under the wing
A panel discussion on What's the RoI that OOH must deliver to advertiser?', anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health...
The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth...
Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum
The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have put in their resignations at W+K India.
Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
