By: Rajiv Raghunath
Last updated : November 02, 2022 10:37 am
Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.
Leading independent pDOOH adtech company Hivestack has partnered with China’s leading outdoor LED screens owner Tulip Media. A news release issued by Hivestack states that through this partnership, local and global brands, agencies, and omni-channel DSPs can now access the Hivestack supply side platform (SSP) to buy more than 100 outdoor mega screens in over 15 first and second-tier key cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen.
Garry Li, General Manager of Southern China market, Tulip Media added, “We are delighted to partner with Hivestack, the global industry pioneer for programmatic DOOH, and provide our local and worldwide advertisers a way to further build brand exposure opportunities in an innovative way. Outdoor mega screens are one of the mainstream media with the most visual impact and brand influence while Tulip Media is a leading pioneer and trendsetter in this industry. Through this partnership, we look forward to exploring more programmatic and large-screen gameplay with Hivestack, unleashing the full potential of reaching via the large outdoor screens in the digital age, and leading the industry to create a more data-driven and precision world.”