Digital Network

Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland

The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of visitors.

Published

October 27, 2022

Rajiv Raghunath

The Netherlands-based Displayforce, an AI-powered DOOH performance marketing automation platform, has signed a partnership agreement with one of the most experienced suppliers in the DOOH industry in Finland and Sweden, Bluebell Digital company.

“Our solution is in high demand in different sectors, because it covers the basic needs of the DOOH market players. Our content and device management system is stable and multifunctional. Besides, solution providers get the opportunity to automate the processes of advertising campaign placement (Direct Ads Sales & Programmatic Ads mediation)” says Serge Gale, CEO and Co-Founder of Displayforce.

The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of visitors. Most of the parameters are defined even if the people are wearing a mask. Based on this data, artificial intelligence allows users to get different marketing metrics: Cost-per-Mile (For Audience-based campaigns, OTS) and Cost-per-view (Guaranteed Views-based campaigns by fully-integrated face detection algorithms). And for special targeted marketing campaigns artificial intelligence allows marketers to instantly set up advertising campaigns and choose which offers to show visitors.

“We heard about Displayforce from AOPEN – a huge digital signage player hardware manufacturer. We will start with different Displayforce products like complete CMS including DSP and SSP. We have great potential, but we need to do a lot of work to push forward. The DOOH industry is still young and we believe it will grow in the next two years, which is the reason we have decided to focus on this.” says Daniel Ceker, senior consultant of Bluebell Digital.

The technology is designed to make content more personalised – suitable for the audience it is intended for. Displayforce platform is fully GDPR (and CCPA) compliant. Within five years, more than 2,000 screens in Finland and Sweden, located in retail, shopping centres, universities, airports and other crowded places, can be connected to the Displayforce platform.