By: Rajiv Raghunath
Last updated : April 24, 2019 9:41 am
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
“This is a tremendous opportunity to bring together two market leaders in OOH software. Together we can help media owners drive greater efficiency in their business while at the same time realise the full potential of the industry as it becomes increasingly digital," said Burr Smith, President and CEO of Broadsign. “The OOH industry has never been in a better place. However, to accelerate growth even more, media owners and their advertisers need access to the most innovative capabilities available, such as tools for revenue optimization and the ability to sell via programmatic buying channels — both of which we can help them access.”
Ayuda was recently recognised by Deloitte Canada as one of the 50 fastest growing companies in Canada, with 647% revenue growth since 2014. Their impressive client roster includes AdShel (Australia), Astral (Canada), OUTFRONT Media (Canada), Rouge Media (Canada), Ströer (Germany), VGI Global Media (Thailand), VMO (Australia), and Vyoma (India). We are delighted that Ayuda’s present CEO, Luc Filiatreault, and all of the talented members of the development, operations, sales and services leadership team members of Ayuda have agreed to join Broadsign.
“The historical coming together of Broadsign and Ayuda makes so much sense,” said Andreas Soupliotis, Founder of Ayuda Media Systems. “The combined offering of both companies creates an unprecedented best-ever offering for OOH media owners. I am thrilled to see these two powerhouse teams unite. The future of our industry is brighter than ever.”
“Ayuda’s robust business operations, financing, and ad delivery management system is a terrific fit with Broadsign’s market leading digital OOH marketing platform,” said Mark Boidman, Managing Director at PJ Solomon, which acted as Broadsign’s financial advisor on this transaction. “We are tremendously excited by the opportunity for the industry to take advantage of the combined strength of these two companies.”
This news comes after a record year for Broadsign. In 2018, the company evolved from a content management system to a DOOH marketing platform and launched three new products, including its market leading programmatic DOOH solution, Broadsign Reach. Seven months after its launch, Broadsign Reach has integrated with 17 DSP partners and has delivered campaigns in nine countries, for brands such as: foodora, John Lewis, Pepsi, Peugeot, SEAT, UFC, XITE Networks, and many more. With the acquisition of Ayuda Media Systems, the company will employ 230 people globally, and power over 425,000 signs around the world, including more than 180,000 digital signs. This transaction represents the first acquisition in Broadsign’s 15 year history. Future acquisitions will play an important role in Broadsign’s strategic plans, complementing organic growth and further enhancing its position as the market leader in OOH/digital signage software.