Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform
By Rajiv Raghunath - September 06, 2023
“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports
Lamar Advertising, one of the largest outdoor advertising companies in the world, has announced that the company’s digital airport advertising inventory is now available to be purchased programmatically on Vistar Media. Brands and agencies can now extend the impact of campaigns and generate more than 55 million weekly impressions by utilizing Lamar’s high-quality digital advertising inventory in 25 airports across the country.
"Brands are always looking for new ways to engage consumers. The combination of Lamar's advanced airport advertising inventory and Vistar's industry-leading programmatic technology will deliver fresh opportunities to connect with and delight audiences," said Leslie Lee, SVP of Marketing, Vistar Media. "We are excited to expand our relationship with Lamar to airports across the country."
Airports offer extended dwell times and opportunities for brands to interact with travelers on a meaningful level in a captive, friendly and comfortable environment. According to Nielsen, 83% of frequent fliers notice airport advertising while 75% associate airport advertising with high-quality brands. Initially, more than 400 Lamar digital screens across 25 airports have been added with continued deployment of digital screens planned in the future. Lamar offers advertisers a wide range of inventory in all high-traffic areas of an airport, including baggage claims, arrival halls, and main concourses.
"Lamar airport advertising enables brands to reach their target audience with a message that is memorable and influences purchasing decisions,” said Casey Sexton, President of Lamar Transit and Airports. “In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals.”