Campaigns
The war cry ‘Aali Re’ set the tone for Mumbai Indians’ smashing start in Women’s Premier League
Women’s sport to the fore
Mumbai Indians led by Harmanpreet Kaur has thus far decimated the other teams in the Women’s Premier League (WPL) to win three out of three matches. The women’s team in many ways has extended the Mumbai Indians’ domineering performance in the men’s Indian Premier League that has been played for several seasons.
The WPL franchise sent out the war cry ‘Aali Re’ with a campaign running on the streets of Mumbai.
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OAC
Kaushik Chakraborty of Tata Capital to join OAC panel discussion on AI-led OOH future
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Campaigns
Blinkit and Maybelline’s smudged billboard
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Creative Concepts
Superman takes flight on Mumbai’s Bandra-Worli Sealink
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OAC
Lumina Display Systems to showcase cutting-edge digital signage solutions at OAC Expo 2025