Society Tea celebrates the Tea Society Called India

Society Tea has launched its latest brand campaign, The Tea Society Called India. Society Tea’s latest brand campaign celebrates ‘unity in diversity’ and the home-grown tea drinking culture in the country. The Tea Society Called India campaign aptly depicts the brand thought when ‘Society Tea’ is rejigged as ‘Tea Society’ — the ultimate societal truth that defines India and Indian-ness. The 360 degree campaign has a strong OOH dimension.

Commenting on the campaign, Karan Shah, Director, Society Tea said, “The idea of this passionate campaign- The Tea Society Called India, emerged serendipitously from the brand name itself, Society Tea. The intent with this campaign is to celebrate the tea drinking culture across the length and breadth of India. Society Tea has always strived to maintain a consistent quality with infallible taste. Our travels whilst executing this campaign across several regions in India is testimony to our passion for quality. The campaign is a perfect amalgamation of people who are unique and diverse as it perfectly captures our brand footprint across incredible India.”

To essay a wonderful human interest brand story campaign idea, the right set of photographers and filmmakers were arduously handpicked for lyrical, ‘documentary’ style of photography and film.

The Tea Society Called India campaign features photography mavens Palani Mohan, a Hong Kong based award-winning photographer with a wealth of experience and Rakesh Haridas, whose Instagram feed showcases a truly unique style of photography. These mavens covered the length and breadth of India, right from Kanyakumari to Kashmir and Meghalaya to Mumbai. Between endless cups of tea, all-nighters and travel secrets, this human interest campaign was spearheaded by Sachin Pillai, a young and dynamic director from the film production company, Epitome.