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Qikwell establishes its health initiative in the outdoor

By Preethika Kotian - August 03, 2015

Qikwell utilizes various outdoor media formats to introduce and promote easy health services offered by the company.

In order to gain visibility and promote their services, Qikwell has taken the outdoor route within the city of Bengaluru to reach their TG. The city is encumbered with attractive billboards of Qikwell, which include cut-out installations of thermometers and medications that grabs the attention of passers-by towards these billboards. The campaign was executed in Bangalore by Accord and Times OOH. While, Pink Lemonade provided the creative support for the campaign.

Qikwell is an online platform that allows the users to have the required information about a doctor's availability and thereby have an appointment fixed based on availability. The users receive instant online confirmation of their appointments. Adding to this, Qikwell also offers the users to consult their doctors from anywhere for queries that do not need a clinic visit.

The campaign uses various outdoor media formats such as vehicle branding, hoardings, pole kiosks, bus shelters, in-clinic branding, online banners, road gantries, events/walkathons, conferences, clinic boards and thank you doctor boards. Launched on July 1, 2015, the campaign will last for eight weeks, while the bus shelter branding is set to last for an additional three months.

Krishna Prasad and Raghavendra Prasad, Founders, Qikwell say that, outdoor being a mass medium helps in reaching out to maximum consumers and gain maximum visibility. In today's busy and fast-paced life, outdoor is perfect for reaching people on the go.

Increasingly people are spending less time at home, and as a result are less exposed to traditional media like TV, radio, newspapers and magazines. The innovative outdoor campaign by Qikwell aims at building and maintaining brand awareness cost-effectively. Outdoor creates a big impact, creates dominant visibility and strong branding that stands out from the environment.

They also said that the strategic approach towards the implementation of this campaign was aimed at grabbing maximum eyeballs and communicating to the consumers. "We believe the campaign will increase the visibility and awareness about the brand. It will play a pivotal role in increasing the transaction and encouraging the masses to use our product.”

According to founders, so far the response of the consumers for the campaign has been positive and encouraging and lot of industry experts are appreciating the creatives and the engaging activities taken up by Qikwell.


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