Now showing: ‘What the Folks!’ on tea cups!
By M4G Bureau - November 23, 2018
Dice Media along with CupShup leveraged cup branding to cover 200 corporates in 3 cities to promote the show
Dice Media has roped in CupShup to launch a campaign promoting their new web series ‘What The Folks! Season 2’, a modern take on family dynamics.
CupShup will promote the series by reaching out to over 200 corporates across Mumbai, Delhi NCR, and Bengaluru.
Banking on the popularity of the characters in the series, CupShup has embarked on a campaign strategy that uses five different creatives across different paper cups. The creatives carry quirky one-liners about each character in the series.
Speaking about this, Sanil Jain, Co-Founder, CupShup, said, “What The Folks! is an extremely popular web series and people across all age groups identify with it and the characters therein. Another habit that every Indian identifies with is drinking tea. There thus could not have been a more perfect amalgamation than to promote the series and its characters through paper tea cups. The already famous series will only grow in popularity and resonate across the cities.”
Adding her comments, Aditi Shrivastava, co-founder of Pocket Aces, the digital entertainment company which partnered with CupShup for the campaign said, “After a successful partnership last year, we were excited to repeat our collaboration with CupShup this year. Corporates are the perfect target audience for ‘What The Folks!’. The idea is to grab their attention while they're sipping on their day's cuppa and to remind them that some great content to indulge in is just a click away. Our online reach is about 50 million per week and offline partners such as CupShup help us make our engagement with audiences that much more personal.” Shrivastava adds, “It also helps extend visibility for our partner brands Epigamia and Pepperfry to this audience. So it's a win-win-win, the way we see it.”