Having appointed its OOH agencies, BJP now rolls out its much-awaited outdoor campaign based on the theme – ‘Main Bhi Chowkidar’. The campaign, executed by US Advertising, is visible across key locations of Delhi.

Taking its cue from the mainline campaign, the OOH campaign plays on the theme of citizen participation in national development and is a call-out to attend the mass video conferencing rally scheduled to happen on March 31st.

The key format for the campaign includes large sized hoardings with the creatives tactically reiterating the campaign message. The second phase of the creative is expected to hit the outdoor screens after 31st March and the duration of the campaign will depend on the polling dates set for different cities and will be handled by multiple agencies.