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Manyavar dresses Delhi outdoor in ethnic fashion

By Satarupa Chakraborty - November 02, 2016

Men's ethnic fashion brand Manyavar's OOH campaign in Delhi NCR was planned and executed by Kinetic India and deployed on JCDecaux's outdoor network

In the midst of pre-Diwali festivity in Delhi NCR, ethnic men fashion brand Manyavar launched a campaign in Delhi NCR using traditional outdoor media and with different creatives depicting the various styles and designs that were created exclusively for the festive season. Cricket icon Virat Kohli is seen on the creatives urging the target audience to wear their own identity. The tagline suitably said: Pehno apni pehchaan. The campaign was planned and executed by Kinetic India.

About the campaign, Ravi Modi, Managing Director, Manyavar, said, “Kinetic has duly fulfilled the objective of the campaign and brought about clear targeting of our brand communication to consumers in the areas of their presence.” The campaign was deployed on JCDecaux’s outdoor network in the city.

Manyavar has been a frequent advertiser on JCDecaux OOH media in Delhi. With 22 stores operating across Delhi NCR, the fashion brand’s campaign was strategically deployed on the JCDecaux networks to achieve booster, shopaholic and zonal targeting of the youth and fashion conscious men.

Rajeev Bhattacharya, Associate VP, East & South, Kinetic India, said: “The idea was to help Manyavar go beyond mere branding and create a visual delight by incorporating OOH media and hence, we strategically selected the best-in-class JCDecaux media. Virat Kohli as the brand ambassador further ignited interest in the minds of the consumers with the Peheno apni Pehchan campaign.”

“Manyavar has been reaching and engaging with its audience season after season using JCDecaux media for several years now. We are very happy to be associated with Manyavar who have once again trusted our media and by planning in advance, they have been able to maintain their visibility and brand dominance,” said Olivier Heroguelle, Managing Director JCDecaux India.


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