Even as India takes on Australia in the ICC World Cup semi-final match in Sydney, a billion hearts are beating for the Men in Blue, hoping for the team to enter the finals. In the run-up to the big match, several brands engaged with cricket fans in different cities and towns to voice huge support for the Indian team. Against this backdrop, Kolkata-based real estate player Pioneer Property Management Ltd launched an onground activity with the support of marketing firm Ideazfirst Marketing Services.

Ideazfirst organized interactive events on March 15 and at Brindavan Gardens and Vikram Vihar complexes in the city, thereby creating awareness about the client real estate projects. A wishing wall was created where the participants were encouraged to write their messages for Team India. Prizes were then given to the most creative messages.

Ideazfirst also organised a host of other family entertainment games to keep the audience engaged and to introduce them to the real estate projects.