By: Amaan Kazmi
Last updated : December 30, 2017 12:19 pm
To celebrate the four toofani decades of the drink, Coca Cola, which acquired the product in 1993, launched Thums Up Charged, a variant which has strong carbonation tasting more thunderous
Coca Cola is trending #Take Charge to promote the drink on social media. Also, the brand replaced Bollywood star Salman Khan as the brand ambassador and roped in all-time energetic actor Ranveer Singh as the new brand ambassador of Thums up Charged. The hoardings display Ranveer Singh grabbing a bottle of Thums Up Charged amidst blown up cars and a mushroom of smoke, urging the viewer to taste the new variant.