Campaigns
Retrospective: Delta Dating Wall among best of 2017
Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn
Ad Week picked the Delta Air Lines ‘Delta Dating Wall’ among 13 most impacful outdoor campaigns that were unveiled in 2017. Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn.
People could take selfies there to add to their dating profile, making them look like jet-setters.
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Company News
BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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Campaigns
HUL’s Vim rolls out an OOH campaign celebrating India’s cleanest cities
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Brand Insights
Puma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook