Thomas Cook launched a massive campaign to promote Mexico Tourism. The campaign, which focused on the country's Spanish heritage as well as its Incan roots, was executed by Global Advertisers. The campaign aimed to attract the large number of Indian tourists who make international trips.

The campaign ran during December 8-22 in Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion and Vile Parle in Mumbai as well as parts of Delhi.

About the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said the initial reports have been very encouraging. "Indians are familiar with Mexican food, music, dance and culture. A rising number of Indians speak Spanish. We chose some of the best sites in Mumbai for the campaign. These were neighbourhoods that have substantial populations of international travellers who like to explore the world”.