Last updated : December 05, 2017 6:53 pm
Ecosys OOH fortifies the brand's presence in Ahmedabad, Surat and Rajkot
The idea of the PlanoUtsav campaign was to create a buzz about the brand and to relate to large audiences. Hence the media selection was concentrated in and around the areas Dandia celebrations were planned. The agency strategically laid a “siege” of the festivity areas with fortified media options encompassing 110 units comprising mobile carts, billboards, bus shelters and transit media.
The media strategy was derived from Sun Tsu’s martial principles of – strategic fortification bolstered with myriad media options; smart deployment of resources; and a definitive terrain of communication receptivity for the target audience -- thereby creating the fabled Maginot Line of defence.
e-art ideation and planning tools. Unique execution of PlanoUtsav campaign for SBI Life Insurance is an example of that unique and distinct offering.”
Commenting on association with the brand, Sujit Banerjee, Director and CEO, Ecosys OOH, opined "We are thrilled to be partnering SBI Life. This association has a lot of badge value for us.”