By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups
Raymond kicked off its festive season campaign in the southern markets with Onam celebrations in Kerala to market its premium retail store brand ‘The Raymond Store’. The brand ran its OOH campaign in 7 cities in the state -- Kochi, Kollam, Kottayam, Kozhikode, Palakkad, Thiruvananthapuram, and Trichur.
The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups. To garner maximum attention of the audiences, the agency opted to mainly use large formats at key junctions, main arterial routes wherein targeting the sales, the sites located in the adjoining areas of their showrooms were also wrapped.
Jayesh Yagnik, COO, MOMS Outdoor Media Services explained that it was hard for any campaign to stand out in the festive season. “During Onam, in Kerala one faces a similar challenge as the market is cluttered with various brands including local players. With the help of Madison OOH’s suite of planning tools we were successful in planning the campaign with multiple touch points. We are pleased that we could execute a highly visible campaign in all the 7 cities of Kerala with the help of large format media in key catchment areas,” he added.