By: M4G Bureau
Last updated : April 19, 2022 11:48 am
“We are thrilled to see the rise of KGF nationally and the ever-growing fan following of Rocking Star Yash across India. Along with Khushi Advertising, we planned a campaign desired to achieve and create even more excitement,” says Vijay Kiragandur, Producer – Hombale Films.
From huge cut-outs at cinemas to high visibility outdoor sites, radio jingle, and mall facades to K.G.F: Chapter 2 star-cast visits at popular malls, Khushi Advertising has rolled out an innovative OOH and ambient media campaign to promote KGF: Chapter 2.
“At Hombale we strive to set benchmarks in the way films are created, marketed, and consumed. We always tend to go the extra mile to deliver a real-time magnificent and enthralling movie experience for our audiences.
Vishnu Telang, CEO, Khushi Advertising, commented, "K.G.F: Chapter 2 is one of the biggest releases this year, and it is a challenge and a big opportunity that the movie marketing team took up with absolute josh! Along with understanding the movie's impact, we planned the campaign with high-reach outdoor sites, blended with branding at
The KGF outdoor execution was planned across 19 cities, and mall branding in 20 cities. Larger-than-life cut-outs of Yash as Rocky and Sanjay Dutt as Adheera got installed at cinemas at seven locations in Mumbai. To add more visibility, a BTL activation involving Canter branding activity and cut-out innovation of the movie was placed strategically at various multiplexes across Ahmedabad, which turned out to be an excellent eyeball-grabbers.
Further, an engaging radio campaign was planned and executed across 9 cities. Khushi Advertising also helped coordinate grand media events in select cinemas, where the lead actors Yash, Sanjay Dutt, Raveena Tandon, and Srinidhi Shetty interacted with the media and fans.
A fan-packed exuberating event at Seawoods Grand Central Mall, Navi Mumbai was coordinated by Khushi which saw Yash and Sanjay Dutt pull a massive audience. A short and focused digital shoutout ensured a huge crowd turnover who came to cheer their favourite Rockybhai and Sanju Baba.
K.G.F: Chapter 2 was released on 10,000+ screens worldwide on April 14, and there is a huge expectation of this innovative OOH & ambient campaign having a big bearing on the box office.