Hayu beams on OOH canvas

The campaign is illustrative of the rapidly growing audiences for different OTT platforms

Hayu, a subscription-based video streaming service owned by NBCUniversal, a division of Comcast, has hit the Indian OOH streets to promote the OTT’s streaming services. The campaign featuring reality show ‘The Real Housewives’ is illustrative of the rapidly growing audiences for different OTT platforms.

The campaign is writ large on skywalk media in Bengaluru.