Campaigns
Hayu beams on OOH canvas
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Hayu, a subscription-based video streaming service owned by NBCUniversal, a division of Comcast, has hit the Indian OOH streets to promote the OTT’s streaming services. The campaign featuring reality show ‘The Real Housewives’ is illustrative of the rapidly growing audiences for different OTT platforms.
The campaign is writ large on skywalk media in Bengaluru.
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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Planning & Buying
It’s Spotlight takes over digital screens at CP.67 mall, Mohali