By: Bhawana Anand
Last updated : February 23, 2021 10:39 am
Innovative colour changing cup technology has been used on paper cups for the first time to create buzz around the Malayalam thriller flick
The OTT platform has used colour changing technology on paper cups, something hitherto restricted to ceramic cups. These cups are manufactred by Ginger Cup, Ginger Media Group. In this first ever kind of activity, the cups printed with ‘George Kutty is Back’ statement on black surface transforms into a new creative showcasing the protagonist of the flick along with streaming details. And once the hot beverage is taken out, the cup creative changes back to a normal one.