ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee
By M4G Bureau - November 16, 2021
The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major residential societies.
Leading next-gen ITeS firm Plaxonic has launched the logo of their upcoming hyperlocal marketplace app Evobee. The company has rolled out an OOH campaign in Delhi NCR to grab consumer attention, augmenting region-wide presence and visibility, and building brand recalls among its target demographics.
As a part of the campaign, Plaxonic placed a total of 65 advertisements in the form of hoardings and physical ads in elevators of major residential societies like Shipra Krishna Vista, GC Grand, Lotus pond, Oxirich/Niho Scottish Garden, SG impression, and others, spread over Vaishali, Vasundhara, Indirapuram, and Noida in Delhi NCR. The logo showcases the brand name in simple yet attractive font with a buzzing bee. According to the company statement, the brand name Evobee is a combination of two words Evolving and Bees which resonate with the core values of the brand: hardworking, committed, adaptive, and standing out with technological evolution.
The brand adopted an above-the-line (ATL) marketing approach in its intuitive OOH campaign, using the logo and awareness of the app against a bright orange backdrop. The next-gen ITES firm commenced the OOH campaign for their upcoming app during mid-September. As part of their pre-launch strategy, the company strategically placed physical ads that gave a sneak peek of the upcoming app.
The ads were put up in prime locations across Noida and Ghaziabad region and generated intrigue amongst key demographics. Banking on the ongoing intrigue amongst customers, the brand now replaced its initial preview hoardings with the logo and the name of the hyperlocal app, EVOBEE, the company informed.
Talking about their logo launch strategy, Shaan Rizvi, CEO & Founder, Plaxonic commented, “Evobee is a hyperlocal marketplace that will connect local businesses with local customers. The competition in the hyperlocal business is stringent. Hence, while planning our logo reveal campaign, we were clear that we wanted to create lasting impressions in the minds of our target consumers. Adopting OOH branding strategy made sense, and we opted to stick to simple content and design to ensure the apt look and feel is delivered and the right message communicated.”
“The overall response to the OOH activity has been great. We have received new business sign-ups and inquiries about the app ever since our OOH campaign went live,” he added.
The app is all set to be launched on November 25 and will provide local businesses access to a cost-effective platform to connect with their local customers.