IPL 2017 winner Mumbai Indians is out with a high decibel outdoor campaign at the outset of the 2018 edition of the league. The campaign urges the Mumbai Indians fans to download the emojis from the MI app – that highlight different emotions like happiness, anger, passion, aggression and etc with a catchy text ‘Game on Emotions On’ pasted on large size formats.

The team has plastered their home ground i.e. Mumbai by tapping a variety of formats starting from hoardings to Metro pillar media. The campaign is handled by Vibrant Advertising agency.