D'dÃ©cor steps out to promote new store launch in Delhi
By Satarupa Chakraborty - November 07, 2016
Laqshya Solutions created and rolled out the brand's OOH campaign
To promote the much anticipated store launch in Delhi’s buzzing marketplace Rajouri Garden, soft furnishing brand D’décor rolled out an outdoor campaign created by Laqshya Solutions with the objective to create a buzz for the brand. The outdoor creative was designed and media plan was strategised keeping in mind the brand values and the premium quotient. “We handpicked media in and around the shop location with the message ‘No More Ish’. The creative featuring the most stylish couple- Shahrukh Khan and Gauri Khan is eye-catchy, creating the desired impact for the brand and its new store launch,” the Laqshya Solutions team reported.
The creative also highlights the D’décor app that has been designed for the end consumer to view the entire range of patterns, fabrics and colours across products to create a whole new digital experience for the customers. The month long campaign has been deployed on frequency dominant media units.
Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions said, “D’décor is a well-known premium home furnishing brand and the store launch in Rajouri Garden was important considering the TG which is high on fashion and style. We had to map the area and the neighbourhood with the possible traffic figures and day part analysis to arrive at the best bet that could ensure the most impactful and wider reach within the catchment. The selective attention grabbing units deployed at all the heavy traffic routes in and around Rajouri has made the campaign visibly strong.”