Amazon Pay’s latest ‘Send Money’ campaign is all about making a splash of the new features that the e-comm giant has added to its digital money platform.

The OOH duties of the campaign were handled by Rapport India. Highlighted across billboards, malls and airports among other prime locations, the Amazon Pay campaign message is hard to miss. The brand has placed its creatives across Mumbai, Bangalore and Delhi. In Mumbai, Amazon has purchased a cluster of sites for louder presence.

The minimalistic creative with precise communication seems to work well in serving the campaign objective. Also, locations such as the airport, metro stations, and arterial roads, lend the campaign an exclusive presence at the respective locations.