Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana
By M4G Bureau - January 10, 2022
Mera Hoardings has executed the multi-format campaign
BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet
By Rajiv Raghunath - December 21, 2021
The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more
Laqshya Media executes global exhibition project in Houston
By M4G Bureau - December 16, 2021
The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World Petroleum Congress which was held in Houston, Texas, USA from 5th to 9th December.
Adidas inspires young athletes in this art-inspired campaign
By M4G Bureau - December 06, 2021
The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.
‘Do Nothing’ and bank on it
By N Jayalakshmi - November 22, 2021
Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.
ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee
By M4G Bureau - November 16, 2021
The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major residential societies.
Decor brand Nesterra delights passengers at Mumbai airport
By M4G Bureau - November 15, 2021
The brand weaved together a unique gifting experience and surprised passengers travelling during this festive season with special gift hampers
Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH
By M4G Bureau - November 02, 2021
Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.