The latest trends in soft signage, vehicle graphics, textile printing, wall coverings and other applications of large format printing were discussed at the summit.
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
The campaign is conceptualised and executed by MOMS Outdoor
This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes,...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows...
In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...
The brand's latest Christmas campaign strategically turned static billboards and digital screens into tools for playful sabotage, ensuring the Grinch’s...
As part of ‘Insights: Brand Marketers on OOH’, a Media4Growth series bringing candid perspectives from leading marketers, Fagun Mittal, Chief...
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube...