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Insights2 days ago

R. Kumar Opticians: A clear lens on airport media

Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports...

Contracts & Investments2 days ago

WPP Media bags integrated media mandate of Agilus Diagnostics Limited

This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights,...

OAA3 days ago

OOH Advertising Awards 2026 open for entries

The results of the 20th edition of the much awaited OOH Advertising Awards (OAA) will be held on the evening...

Insights3 days ago

New policy will phase out small players and create monopoly, says Telangana OOH industry body

The recent protest by the Telangana OOH industry body in response to the Government Order 84 based on the newly...

Tenders3 days ago

UPMRC opens up Lucknow Metro’s Amausi Station for advertising rights

As per the tender document , the contract offers advertisers a three-year license to design, install, manage, and monetise advertising...

Insights3 days ago

‘OOH for us, is more of a perception builder’

Shailesh Pithadia, Founder and CEO of SkyBlue Group, offers a sharp perspective on outdoor advertising, where billboards build belief, but...

Insights6 days ago

‘OOH can never be irrelevant, you just need the right concept’

JadeBlue Lifestyle India Limited's Executive Director Shambhav Chauhan has a sharp eye for what works on the street, and an...

People6 days ago

Moving Walls strengthens global leadership bench

The new appointments are made across Australia, America, Southeast Asia and ANZ

Insights7 days ago

When DOOH goes social

If a brand has a social media strategy on the plan then it needs to build in DOOH to make...

Contracts & Investments7 days ago

Wipro Consumer Care consolidates media mandate with Wavemaker (WPP Media)

This consolidation brings all media responsibilities under a single, integrated model, enabling more consistent and cohesive planning and execution.

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