Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind three standout campaigns that redefined scale,...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and what the ecosystem must address for...
Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, drive recall, and evolve into an impact-led...
In the next feature of Media4Growth’s Market Watch: Nashik in Focus series, Sauurabh Vinod Jalori, Designated Director at Saurabh Publicity, shares his observations on how the...
In the next part of ‘Market Watch: Nashik in Focus’, Machindra Aaba Deshmukh, Director, Namrata Advertising, offers insights into the city’s outdoor advertising landscape and its...
In the next article of ‘Market Watch: Nashik in Focus’ series, Amit Patil, Founder & CEO, Brand Banao.Ai, shares how the city’s OOH ecosystem remains firmly...
In the first article of Media4Growth’s ‘Market Watch: Nashik in Focus’ article series, Sahil Nyaharkar, Director, Media House, offers a practitioner’s view on how Nashik’s OOH...
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making of India's first biodegradable billboard.
In the next feature of Media4Growth’s series ‘Insights: Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India, shares why OOH remains a strategic...
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson (India), shares how OOH strengthens brand...
A vibrant crimson backdrop serves as the canvas for a dynamic "hero" shot featuring a splash of liquid chocolate and...
The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the...
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually...
The campaign is created with Fabric Social and fronted by Grime Gran
The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille...
A round up of the moments and trends that shaped the OOH industry in 2025
Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, the...
The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and...
Radiant Synage is all set to present display solutions designed for both indoor and outdoor use at DDX Asia 2026,...
Rajat has moved from V2 Retail Ltd. to join Khimji Jewellers, where he was a key player in coming up...
At DDX Asia 2026, Newtech Video Systems is set to present new LED display innovations designed to deliver better performance,...
Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, drive...
At the expo, Lumina Displays will be showcasing a mix of portable and fixed-installation LED solutions, addressing the need for...
The campaign is executed by Platinum Outdoor