As the OOH Advertising Awards (OAA) enters its 20th edition, some of the OAA jury members from leading brands share their perspectives on how technology is...
Driven by strong digital growth and rising investments from AI-led brands, the US OOH industry recorded its highest-ever first-quarter revenue, crossing US 2.12 billion dollars and...
Never one to shy away from exploring new OOH formats, this dairy brand from Erode, Tamil Nadu, has been quietly building its presence across the country,...
The report, OOH – A Valuable Performance Medium, analyzes device-level data across hundreds of campaigns spanning seven verticals, including retail, automotive, quick service restaurants, and media...
The research report is released by DataM Intelligence 4Market Research LLP
Darshit Sanghani, Marketing Manager- Events and Branding of Odoo shares how the SaaS brand is using long-term billboards to build recall, why static outperforms DOOH, and...
Insights by Sanjay Raval, Director, Sitemax Media; Shivani Nijhawan, Business Head – Gujarat & UP, Coral Media; and Saket Shah, Managing Director, Kaushik Outdoor, on demand,...
Insights by Sahil Gohel, Director, Blue Buddha, on how the brand is rebalancing its marketing mix in Gujarat’s evolving retail landscape
Amarbir Palta, President – Sales & Marketing, MYK LATICRETE, shares insights on how outdoor advertising is about going beyond awareness; it’s about being in proximity with...
Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for the jewellery brand’s cultural relevance and...
The campaign is executed across China
The campaign is executed across Mumbai
Running through the peak summer months, the 'Sunscreen on Wheels' initiative saw 20 branded autorickshaws travel across Bengaluru's key neighbourhoods,...
The campaign is executed by Coral Media and installed by Sakshi Advertising Company at Bandra Bandstand
The campaign is created by The Corner Shop, the brand’s newly launched inhouse creative agency
The campaign is executed by Cash ur Drive Ltd
The Head of Media Strategy and Commercial at Orient Electric, known for driving brand transformation and digital-first growth across the...
As the OOH Advertising Awards (OAA) enters its 20th edition, some of the OAA jury members from leading brands share...
The initiative was executed by Times OOH, a Times Group company, and Spell Communications, with support from Godrej Secure and...
Rupa Murudkar, who joins the jury panel of OAA 2026, brings over a decade of experience in driving consumer-centric growth,...
Vipin Kumar, Co-Founder and Director, Media24x7, discusses the company’s expansion across North India, the growing importance of Tier 2 and...
The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
Located on the Versova - Ghatkopar corridor, one of Mumbai’s busiest east-west transit routes, Jagruti Metro Station is now branded...
Under the terms of the long-term contract, a new curved LED wall, measuring 166 square metres and flanked by two...
The Head of Marketing at Bhartiya Urban who brings over 16 years of experience spanning brand building, marketing strategy, experiential...