New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in the US advertising ecosystem.
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s expanding network and labels like Ethnix.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses culture as a creative signal, and...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building materials uses OOH to build leadership,...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the full value of their data.
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when it combines efficiency with quality.
With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya Pradesh has a lot to offer...
A report from Guideline highlights how digital transformation, budget reallocations, and category shifts are creating fresh opportunities for the OOH industry in the United States.
New research from Accretive reveals while OOH Ad spend in US is increasing, there are still barriers for OOH investment
Propelled by an 11.6% CAGR, the DOOH sector is becoming a dominant force for personal care and household brands.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
The campaign is created by Leo Burnett UK
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...
Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...
Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...
With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya...
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
Dhananjay Singh Kushwah, Founder, FOMOSO, shares insights on building a hyperlocal DOOH network in Madhya Pradesh and what the market...