The latest IMARC Group research reveals a rapidly expanding Digital OOH landscape in Australia, driven by infrastructure upgrades, smartphone adoption, and the shift toward data-driven advertising.
In the next part of Media4Growth’s ongoing Inside UP OOH series, Rajneesh Rawat, Managing Director, Origins Group offers a clear-eyed view of UP’s evolving outdoor landscape.
In the next part of Media4Growth’s UP OOH Market Series, Saurabh Sharma, Founder of Adjone OOH highlights that UP’s OOH demand is rising in major cities,...
In the next part of Media4Growth’s Inside UP OOH Market Series, Vinay Verma, Director, BBanner Media Pvt Ltd shares his insights on the evolving dynamics of...
As part of Media4Growth’s ongoing Inside UP OOH Series, this edition features insights from Amit Agrawal, Managing Director, R D Outdoor Media Pvt Ltd - a...
Mahendra Dev Dixit, Managing Director of Sigma Trade Wings LLP, shares that the change in UP market represents not just growth in volume but a maturation...
Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic intent to remind drivers that responsibility...
Arpit Jain, Director at Arkade Developers, shares his insights on why OOH advertising has become an indispensable, foundational pillar for building long-term trust and visibility in...
Roli Shrivastava, VP Marketing at Hocco Ice Creams, on why OOH is not just about visibility but about storytelling, surprise, and sparking joy for both consumers...
Shwetal Basu, Senior Vice President, Brand & Marcom, Polycab India Ltd., shares insights on Polycab’s people-first OOH innovations during Ganesh Utsav and Onam.
The campaign is conceptualised by Havas Creative
The hoardings highlight the device in a way that is Apple’s style- clean, bold and product-first.
The advertisement communicated Instamart's core service offering: delivering "Meds for cough, cold and more in just 10 minutes".
The creative uses a sophisticated split design to advertise the offer
The creative uses a smart, split-screen approach on each billboard to deliver a dual proposition.
The rights have been secured for a period of 5 years
This consistent upward trajectory has been fuelled by the expansion of digital LED billboard assets, rising demand from the real...
In the next part of Media4Growth’s ongoing Inside UP OOH series, Rajneesh Rawat, Managing Director, Origins Group offers a clear-eyed...
Before joining Netflix, he served as the Executive Director and Head of Marketing at JioStar for nearly four years.
The campaign has been executed across JR Ryogoku Station in Tokyo
The campaign is executed across Bengaluru
In the next part of Media4Growth’s UP OOH Market Series, Saurabh Sharma, Founder of Adjone OOH highlights that UP’s OOH...
The campaign is executed by MOMS Outdoor
Even as the OOH industry in Bengaluru remains concerned over the continuing impasse with respect to policy implementation, the state...
The campaign is executed by Khushi Advertising