Arpit Jain, Director at Arkade Developers, shares his insights on why OOH advertising has become an indispensable, foundational pillar for building long-term trust and visibility in...
Roli Shrivastava, VP Marketing at Hocco Ice Creams, on why OOH is not just about visibility but about storytelling, surprise, and sparking joy for both consumers...
Shwetal Basu, Senior Vice President, Brand & Marcom, Polycab India Ltd., shares insights on Polycab’s people-first OOH innovations during Ganesh Utsav and Onam.
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall spaces into vibrant, powerful media platforms.
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by a focus on ideas,...
Geetanjali Sachwani, VP and Head of Marketing, Franklin Templeton shares her journey of navigating the industry, the unique strengths women bring to leadership, and the challenges...
Rachana Lokhande, founder of Glocal Bridge, shares how her upbringing shaped her perspective, empowering her to lead with equality, integrity, and a commitment to removing gender...
As part of Media4Growth’s Women’s Month series, we bring you insights from Amanda Dorenberg, CEO of Artshouse Media Group, a trailblazer in the OOH industry.
Media4Growth’s Women’s Month series continues, highlighting the voices of inspiring women shaping the OOH industry. In this edition, Melanie Lindquist, Chief Operations Officer, OOH Industry shares...
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the OOH industry.
Blood Cancer United partnered with Clear Channel Outdoor for this campaign
Running for a span of 20 days, the campaign features a captivating visual of a model dressed in elegant, contemporary...
The installation featured four key engagement zones, each carefully curated to evoke the film’s mythical spirit while encouraging audience interaction.
A lone Black Phone, fixed to a bespoke street-side installation, beckoned curious commuters to answer its call.
The Times Square takeover is the first in a series of activations from Creators 4 Mental Health, with upcoming events...
The campaign is conceptualised by Howatson+Company
The report’s scope includes multiple segmentation axes, covering five geographic regions - North America, Europe, Asia Pacific, Latin America, and...
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
The campaign is conceptualised by INTO Creative
The campaign is executed by Rapport WW
Snehita moves to Yum! Brands from Jubilant FoodWorks- Domino’s, where she served as Deputy Manager - Marketing.
Nick Shaw, currently Chief Commercial Officer UK, is promoted to UK CEO. He replaces Phil Hall who is promoted to...
The newly installed Metro line 3 is part of the city’s growing network and the Mahalaxmi metro station is set...
The scope of the campaign featured branding at 50 strategic Puja Pandals across Kolkata, Bengal, Bihar, Jharkhand, and the North...
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...