The research report is released by DataM Intelligence 4Market Research LLP
Darshit Sanghani, Marketing Manager- Events and Branding of Odoo shares how the SaaS brand is using long-term billboards to build recall, why static outperforms DOOH, and...
Insights by Sanjay Raval, Director, Sitemax Media; Shivani Nijhawan, Business Head – Gujarat & UP, Coral Media; and Saket Shah, Managing Director, Kaushik Outdoor, on demand,...
Insights by Sahil Gohel, Director, Blue Buddha, on how the brand is rebalancing its marketing mix in Gujarat’s evolving retail landscape
Amarbir Palta, President – Sales & Marketing, MYK LATICRETE, shares insights on how outdoor advertising is about going beyond awareness; it’s about being in proximity with...
Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for the jewellery brand’s cultural relevance and...
19 Consecutive quarters of growth underscore OOH’s expanding role in the modern media mix as Apple, Morgan & Morgan, and Vivint top the list of OOH...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in the US advertising ecosystem.
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s expanding network and labels like Ethnix.
Ahead of Akshaya Tritiya, the brand turns a cultural moment into a playful, participative on-ground experience in Hyderabad
Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of...
The campaign is executed in partnership with JCDecaux
The campaign is executed in Mumbai, timing it with peak summers
Maharashtra Maritime Board’s (MMB) new advertising regulations open up coastal inventory across formats, while introducing structured licensing, premium pricing, and...
Archana will be based out of Gurugram and will report to Mohit Joshi, CEO, Havas Media Network India.
Nitin, who has been with the company for over seven years, most recently served as Vice President – Marketing.
Marking a strong partnership built over the last 20 years, Prakash Arts comes on board as Associate Sponsor for OAC...
The 3-year license covers advertising across outside civil structures between Baradevi Chauraha and Naubasta, as UPMRC looks to strengthen non-fare...
Beauty lovers can pull out a slice of the cake, each designed as a gift box filled with curated beauty...
Andrew Tindall, Chief Growth Officer at System1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives,...
The activation was built to be live for 3 days
Insights by Prodip Puri, CEO, SP Enterprise, on navigating local demand, government business, and execution challenges across the North-East OOH...
The brand brings its matchmaking promise to the streets, using an engaging mehendi-led activation to redirect users to the platform