Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic intent to remind drivers that responsibility...
Arpit Jain, Director at Arkade Developers, shares his insights on why OOH advertising has become an indispensable, foundational pillar for building long-term trust and visibility in...
Roli Shrivastava, VP Marketing at Hocco Ice Creams, on why OOH is not just about visibility but about storytelling, surprise, and sparking joy for both consumers...
Shwetal Basu, Senior Vice President, Brand & Marcom, Polycab India Ltd., shares insights on Polycab’s people-first OOH innovations during Ganesh Utsav and Onam.
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall spaces into vibrant, powerful media platforms.
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by a focus on ideas,...
Geetanjali Sachwani, VP and Head of Marketing, Franklin Templeton shares her journey of navigating the industry, the unique strengths women bring to leadership, and the challenges...
Rachana Lokhande, founder of Glocal Bridge, shares how her upbringing shaped her perspective, empowering her to lead with equality, integrity, and a commitment to removing gender...
As part of Media4Growth’s Women’s Month series, we bring you insights from Amanda Dorenberg, CEO of Artshouse Media Group, a trailblazer in the OOH industry.
Media4Growth’s Women’s Month series continues, highlighting the voices of inspiring women shaping the OOH industry. In this edition, Melanie Lindquist, Chief Operations Officer, OOH Industry shares...
The creative uses a sophisticated split design to advertise the offer
The creative uses a smart, split-screen approach on each billboard to deliver a dual proposition.
The campaign is executed across Bengaluru
The campaign is executed by MOMS Outdoor
The campaign is executed by Khushi Advertising
The campaign has been executed across JR Ryogoku Station in Tokyo
In the next part of Media4Growth’s UP OOH Market Series, Saurabh Sharma, Founder of Adjone OOH highlights that UP’s OOH...
Even as the OOH industry in Bengaluru remains concerned over the continuing impasse with respect to policy implementation, the state...
In the next part of Media4Growth’s Inside UP OOH Market Series, Vinay Verma, Director, BBanner Media Pvt Ltd shares his...
The campaign is executed by RapportWW
In his new role, Rajkumar will lead the company's efforts to drive growth and innovation within the region's dynamic graphics...
The advertising rights have been acquired from premium property developers and Asset Management Companies like DLF Limited, Brigade Group, Olympia...
The creative execution of the campaign was handled by Motion Sickness
The campaign is conceptualised by BBH London and executed by EssenceMediacom UK
As part of Media4Growth’s ongoing Inside UP OOH Series, this edition features insights from Amit Agrawal, Managing Director, R D...