Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for the jewellery brand’s cultural relevance and...
19 Consecutive quarters of growth underscore OOH’s expanding role in the modern media mix as Apple, Morgan & Morgan, and Vivint top the list of OOH...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in the US advertising ecosystem.
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s expanding network and labels like Ethnix.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses culture as a creative signal, and...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building materials uses OOH to build leadership,...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the full value of their data.
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when it combines efficiency with quality.
With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya Pradesh has a lot to offer...
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...