Insights from Preetam Patnaik, Head of Consumer Marketing, Continental Coffee, on creativity, scale and confidence in DOOH.
Insights from Kavita Jagtiani, Chief Marketing Officer, L&T Finance Ltd., on how OOH is evolving into a high-impact, tech-enabled growth driver
Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind three standout campaigns that redefined scale,...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and what the ecosystem must address for...
Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, drive recall, and evolve into an impact-led...
In the next feature of Media4Growth’s Market Watch: Nashik in Focus series, Sauurabh Vinod Jalori, Designated Director at Saurabh Publicity, shares his observations on how the...
In the next part of ‘Market Watch: Nashik in Focus’, Machindra Aaba Deshmukh, Director, Namrata Advertising, offers insights into the city’s outdoor advertising landscape and its...
In the next article of ‘Market Watch: Nashik in Focus’ series, Amit Patil, Founder & CEO, Brand Banao.Ai, shares how the city’s OOH ecosystem remains firmly...
In the first article of Media4Growth’s ‘Market Watch: Nashik in Focus’ article series, Sahil Nyaharkar, Director, Media House, offers a practitioner’s view on how Nashik’s OOH...
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making of India's first biodegradable billboard.
The creative features the line “More power to you, India! Get MagSafe power banks delivered in minutes”, spotlighting Zepto’s quick-commerce...
A key highlight of the execution is the 3D installation at bus shelters, where the numeral “7” has been designed...
Larger-than-life athlete cut-outs transform Mumbai’s skyline into a stage for belief, ambition, and the next generation of Indian cricket.
The tactile execution is reinforced by the copy “This Valentine’s, start your story with GIVA” and “This VDay, make them...
The headline, “This Valentine’s, start your story with Hide & Seek,” anchors the narrative, positioning the brand within the context...
The mandate covers below-window vinyl wrapping across 17 EMU rakes on Mumbai’s Western Railway line.
TRIOOH is a new-age, data-driven OOH advertising agency launched by Anuj Bhandari.
At DDX Asia 2026 scheduled to take place on 12th and 13th February 2026 at the Bombay Exhibition Centre, Mumbai,...
The activation has been executed at Carter Road in Bandra
The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments where people live, move, and...
Sky UK & Europe is the launch partner for the same
Speaking on the results, Dr. Yogesh Lakhani, CMD of Bright Outdoor Media Limited, said: “Our H1 performance reflects the strength...
This campaign was executed on the media sites of RoshanSpace Brandcom who are the exclusive media partner for the album...
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
The familiar menu items are intentionally distorted into weak, hackable password formats, immediately readable to commuters passing by.