Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape
Education services, personal care products, auto brands seen most
The 4th largest city in Maharashtra has the potential for faster OOH growth
Salman will appear in their upcoming marketing campaigns
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season
The actor will be the face of the brand’s entire marketing and promotion campaign
The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company
Total 5 trains have been taken on long-term basis for exclusive branding
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
Promotions for the new launch will begin around the sales push slated for the end of Q2 this year
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
The campaign is executed by MOMS Outdoor
Het Graphics and Khushi Advertising executed this campaign to honour Piyush Pandey’s legacy
Barfi Ice Cream is a product collaboration between Hocco Ice Creams and Haldiram’s
The campaign is launched in partnership with Talented agency
Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic...
These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies and system...
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
Despite accounting for less than 1% of all media spend, OOH drives more incremental sales than other channels
The branding rights have been secured in association with Times OOH
The Forum will be held on November 5-7. Already named Keynote speaker is senior JCDecaux executive Daniel Hofer.
The highly visual execution was designed to emphasize the theme of power and speed in a fun and eye-catching way...
The campaign is executed in key cities of Gujarat
Both agencies lifted Gold for concepts created for The Times newspaper and the charity Prost8.