Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the...
Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape
Education services, personal care products, auto brands seen most
The 4th largest city in Maharashtra has the potential for faster OOH growth
Salman will appear in their upcoming marketing campaigns
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season
The actor will be the face of the brand’s entire marketing and promotion campaign
The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company
Total 5 trains have been taken on long-term basis for exclusive branding
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
The campaign is executed by Platinum Outdoor
The striking red billboard features the bold Hindi text: "Doobna hi hai toh pyaar mein doobo, yahan nahi ".
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where...
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV...
Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and...
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath...
In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from...
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being...