Samsung Galaxy Note 4 captures audience at Cyber Hub

Samsung launched a strategic outdoor campaign covering the Cyber Hub,
Gurgoan with an aim to launch its new smartphone Galaxy Note 4. The idea
was to promote the new smartphone amongst high level corporate
executives working at Cyber hub and affluent residents of Gurgaon,
engaging them in a controlled environment. Along with this, the
month-long campaign was launched in six other cities. 

The Cyber
Hub was entirely plastered with Samsung Galaxy Note 4 outdoor
advertisements. To capture high-footfall and premium locations,
strategic branding was done at key locations including the entry &
exit gate, main atrium, media centre, lift lobby, etc. Different formats
like billboards, translites, LED screens, arch gates, flag poles;
digital pods were used to create cluster impact. However in other six
cities, existing long term sites of Samsung were used for communication.

Along with the display, the location was also utilised to
engage the audiences considering the controlled environment through
activation and a rock show. The company faced the challenge to get the
branding completed before the launch of the Note 4 at Cyber Hub and the
changeover completed on long term sites. Samsung also had the
challenging task of working out the logistics to get the campaign up on
time which included coordinating with creative team, operations team,
etc.