Kraft's OOH splash in Dubai for new Cheddar Cheese

By VJ Media Bureau - August 06, 2013

The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open' Cheddar Cheese Tin

2013 OBIE Awards

By VJ Media Bureau - August 05, 2013

Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA recognize excellence in OOH creativity. Presented in the next few pages are the Gold Winning entries in this year's OBIE Awards.

ZeeQ makes learning fun @ Mumbai Airport

By VJ Media Bureau - July 30, 2013

Edutainment channel ZeeQ has created an interactive kiosk at Mumbai airport for children and parents to enable fun based learning.

What an Idea on new media!

By VJ Media Bureau - July 26, 2013

Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.

Giraffe Advertising wins display rights for bus terminals

By VJ Media Bureau - July 25, 2013

The bus terminals to take reach to over 2 million people per day

Global Advertisers bags bus shelter rights

By VJ Media Bureau - July 24, 2013

Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations

Vodafone's innovative internet fest at Rath Yatra

By VJ Media Bureau - July 24, 2013

The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival, but also with the concept of 'Happy to Help'.

Micromax pays tribute to the world's first SMS

By VJ Media Bureau - July 23, 2013

Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days

Vodafone creates mobile internet awareness

By VJ Media Bureau - July 19, 2013

The brand will reach out to students across 118 schools in Maharashtra

Nokia's colour splash to raise awareness in Mumbai

By VJ Media Bureau - July 17, 2013

Adding color to the zebra crossings, Nokia along with the PWD Ministry aims to increase awareness on the importance of zebra crossings for the safety of the pedestrians.

Solutions Advertising bags sole rights for BQS

By VJ Media Bureau - July 16, 2013

The tender awarded by Thane Municipal Transport (TMT), includes a total of 470 Bus-Q-Shelters for a duration of 12 years.

Vodafone initiates calling facilities for pilgrims

By VJ Media Bureau - July 15, 2013

The'Vodafone Mobile Trucks' are equipped with mobile phone charging points, recharge vouchers and free calling facilities for pilgrims undertaking the annual padayatra from Dehu to Pandharpur.

Tata Housing's Spanish spectacle at La Montana

By VJ Media Bureau - July 15, 2013

Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.

Dance connect with 7UP

By VJ Media Bureau - July 15, 2013

7 UP's new activation is all about connecting the brand with the magic of dance.

OAC 2013: Young Outdoorians get cracking at OAC 2013

By VJ Media Bureau - July 09, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.