Enamor x Papa Don’t Preach launch a bold luxury OOH campaign

Enamor has unveiled a visually stunning OOH campaign across metro cities to mark its collaboration with Papa Don’t Preach by Shubhika — a partnership that celebrates bold femininity, individuality, and high-fashion flair. Executed by Platinum Outdoor, the campaign has been rolled out across a mix of traditional hoardings, digital OOH screens, and premium mall media, creating a multi-format brand presence that commands attention across the cities. 

The creative features a striking visual of a confident, free-spirited woman set against an artistic backdrop, embodying the essence of luxury and self-expression that defines the collaboration. The vibrant imagery and elegant typography reflect the synergy between Enamor’s sophisticated lingerie design and Papa Don’t Preach’s playful couture sensibilities. 

Strategically placed across key high-traffic zones and lifestyle hubs, the campaign ensures visibility among urban, fashion-forward audiences. Whether illuminated on large-format hoardings or displayed across digital OOH and mall environments, the visuals seamlessly translate the brand’s story into an immersive outdoor experience.